Digital Marketing
Digital Marketing for the Hospitality Industry
For over 20 years, the Digital Inns team has supplied cutting-edge and successful internet marketing solutions for the hospitality sector. We are experienced at utilizing a wide range of technologies as well as tactics to help our hotel clients grow their businesses on the internet.
Search engine optimization is our first line of defence because it is the most cost-effective long-term solution. Social Media Marketing is a close second because it offers the potential for developing a relationship with potential guests that can result in direct bookings.
We also offer pay-per-click advertising and remarketing services to keep your brand in front of potential customers who may be searching for hotels like yours. Our goal is always to increase your online visibility and bookings.
Digital Inns has the experience and expertise to take your hospitality business to the next level on the internet. Give us a call today to find out how we can help you grow your business!
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Search Engine Marketing
Hoteliers and restaurateurs have to be extra careful when it comes to their SEO strategy. The hospitality industry is a very competitive one, and if you don’t have a solid SEO strategy in place, it will be very difficult to rank high in search engine results pages.
There are a few things that you need to keep in mind if you want to make sure that your SEO strategy is effective. First of all, you need to focus on creating quality content. The content on your website should be well-written, informative, and keyword-rich. In addition, you should make sure that your website is mobile-friendly and that it loads quickly.
Another important thing to keep in mind is to focus on building backlinks. Backlinks are incoming links to a website from other websites. The more backlinks you have, the higher your website will rank in search engine results pages. There are a few good ways to build backlinks, such as guest blogging, directory submissions, and social bookmarking.
If you want to make sure that your SEO strategy is effective, you need to focus on these things. Digital Inns can help you with all aspects of your SEO strategy, from content creation to link building.
Social Media Marketing
Pick the right platform: Be where your customers are!
There are a few things that you need to keep in mind when it comes to social media marketing and advertising. First of all, you need to choose the right platform. There are many different social media platforms out there, and not all of them are equally effective for the hospitality industry. Facebook, for example, is a great platform for reaching out to potential customers.
Content is the key to social media
Content is key to any successful social media marketing campaign. The content you post on social media should be interesting, informative, and engaging. In addition, the content should be tailored to the specific social media platform you are using. For example, the content you post on Facebook should be different from the content you post on Twitter. Digital Inns has a team of experienced writers who can create targeted and compelling content for your website as well as for social media sites.
You have to be part of the conversation
Communicating and responding is important so make sure you are responsive to comments, questions, and reviews left by customers on your social media pages. Prompt responses show that you care about your customers and their experiences. Digital Inns can help you manage your social media pages and make sure that all customer queries are responded to in a timely manner.
Digital Inns has a team of experienced social media experts who can help you take your social media marketing and advertising to the next level.
Contact us to find out moreDigital Advertising
Pay Per Click Ads
Digital advertising is a great way to get your property in front of potential guests. By using google ads for hotels, you can reach guests who are searching for properties like yours. PPC for hospitality is a cost-effective way to drive traffic to your website and book more rooms.
As a Google Certified Partner, we have the tools and expertise to create a PPC campaign that will get results for your hospitality business. We'll work with you to identify your goals, target your audience, and create ads that are designed to get clicks.
With our experience in the hospitality industry, we know what it takes to get customers through the door. So whether you're looking to fill rooms on slow nights or attract new customers, we can help.
Our team work with you to ensure that you have keyword-rich ad copy to target potential guests who are searching for properties like yours; bid on relevant keywords to ensure your ads are seen by searchers who are looking for what you have to offer; and set a budget that makes sense for your property.
Most importantly they will monitor results and tune your campaigns as needed to ensure you are getting the best results possible for your business.
Social Media Advertising
Social media advertising is one of the most effective ways to reach out to potential customers in the hospitality industry. By targeting potential customers on social media, you can increase your chances of getting bookings and reservations. Social media platforms like Facebook and Instagram have very powerful targeting tools. These tools allow you to target potential customers based on their interests, demographics, and even location.
For example, if you’re a hotelier, you can target people who live in your city or town, who are interested in travel, and who are in their 20s or 30s. This will allow you to reach out to potential customers who are most likely to book a room at your hotel.
There are a few things that you need to keep in mind if you want to make sure that your social media advertising is effective. First of all, you need to choose the right platform. Facebook and Instagram are two of the most popular social media platforms, and they both can be used effectively in hospitality.
Once you’ve chosen the right platform, you need to create compelling ads. The headline and image are the most important elements of your ad, so make sure that they are attention-grabbing and relevant. In addition, you should use relevant keywords in your ad copy so that your ad will show up when potential customers are searching for hotels
Digital INNS has extensive experience using social media advertising and can help with anything from simply tuning your Social Media Advertising to complete setup, content creation and ongoing management.